Celebrity Branding: Kanye West x A.P.C.

Every now and then collections will use models solely for runways and bring in actual celebrities to represent their brands. After numerous success stories of celebrity/brand pairings when it comes to sales, its no wonder why the most popular ads we see are of celebrities and those very same brands are raking in record amounts of revenue. You have Jay-Z for Barneys, Rihanna for River Island, and now Kanye West’s second collection for A.P.C. Looks like it runs in the Roc Nation family.

“After his first collection with French label, A.P.C. sold out in minutes and crashed the store’s website, Kanye West is once again partnering with the Parisian clothing company for a new collection of menswear. Ye and A.P.C. founder Jean Touitou recently revealed the new line at a showroom event during Paris Fashion Week. The threads are set for a late summer-early fall release”

-C. Vernon Coleman (XXLMag.com)

Looking at the urban minimalist approach presented in Paris recently, you instantly get the impression that Kanye had pieces created to be specifically paired with others throughout the collection; all the while remaining true to his own personal style. Slight detailing of fitted bombers with shearling collars, over-sized capes, and coats with fur lapels kept Kanye’s style apparent and are sure to draw money from those fans who acquire his taste, but on a less expensive level.

Washed out denims and buckwheat colored Timberland boots dominate the artists collection and keeps it synonymous with today’s urban grunge scene with familiar styles of layering and nonchalant stances to keep things simple but luxurious. The question we should all be pondering is will there be any interesting limited edition pieces added to the collection for the F/W 2014 holiday season?

Keep a lookout! However, also expect to see these looks in mass marketed stores as the season rolls in. Links attached!